To scale efficiently, Gurobi needed to reimagine the employee journey-infusing AI into workflows to create more time for strategic work and less friction across teams. The goal wasn’t just automation, but experience-led enablement that empowered teams to do more with less.
Drive smarter execution with scalable, AI-powered support
Replace manual work with intelligent, repeatable systems
Map AI agents to key stages in internal and external workflows
Transform employee experience and operational efficiency
Position brand as an internal innovator and enabler
Outcomes & Impact
We formed the AI Council as a journey-centered innovation hub, focusing on real-world friction points across business initiatives and audiences. Department-specific agents and automations were launched. Training, roadshows, and messaging were all designed to lift adoption.
Launched department-specific agents (ICP profiling, content gen, invoicing, etc.)
Delivered monthly roadshows and training to drive engagement
Created use-case playbooks and onboarding experiences
Partnered with executive stakeholders to align priorities and champion adoption
Defined metrics to measure ROI and internal time savings
The AI framework helped teams move faster, not just by saving time-but by transforming how they approach everyday challenges. The council became a rallying point for shared innovation, improved onboarding, and knowledge sharing across departments.
5–10+ hours saved per employee per week across GTM and Ops
New workflows launched without additional hires or budget increases
Unified internal perception of AI as an enabler, not a threat
Framework now influencing customer success automation strategy
