We set out to turn Gurobi’s channels into a seamless, persona-driven buyer journey-from discovery through decision-making. It needed to become a living platform that connected every marketing and sales touchpoint into a unified experience.
Transform the website from a brochure into a conversion ecosystem
Architect an omni-channel journey for each buyer persona
Create a performance platform for integrated campaigns
Outcomes & Impact
We restructured experiences around user intent and mapped each content path to key journey stages. The new design system emphasized modularity and accessibility while enabling fast updates for marketing and sales needs.
Repositioned messaging to speak directly to business decision-makers, not just technical users
Simplified language across campaigns to focus on business outcomes, not solver specs
Improved SEO, UX, and accessibility across digital touchpoints
Developed messaging frameworks and journeys tailored to each audience segment
Segment-based content architecture informed by analytics
Modularized content hubs that powered ABM, paid media, and events
Integrated CRM and MAP tracking for lifecycle attribution
Full redesign focused on mobile speed and usability
The new website anchors the entire demand generation strategy-driving measurable pipeline impact while enabling agile collaboration across growth, product, and sales.
4.5x increase in lead conversion across strategic CTAs
80% increase in qualified organic traffic
300% YoY increase in webinar/event registration
Improved sales enablement through persona-focused content journeys
